Eike Bothe (42) has been the new Head of Sales since July 1, 2024. In this position, he is responsible for sales, marketing and organization of the weycor brand.
Eike Bothe brings 14 years of extensive experience from his time at Schröder Landmaschinen. He has been responsible for the construction machinery division as Sales Manager since 2019. The weycor wheel loaders and rollers provide customers with high-quality products.
"My aim is to bring these good products to the market even more strongly. There will be a particular focus on agriculture," says Bothe. To this end, the brand image and internal organization will first become more stringent. The entire range of media opportunities will also be used more intensively. For weycor dealers in particular, the broader range of information and more direct organization will enable a better customer approach. "We will also focus more on the agricultural sector and intensify our activities abroad," reports Bothe.
weycor currently develops and manufactures 17 wheel loader and 9 roller models as well as attachments in-house. This guarantees the excellent quality of the machines. "It will stay that way. Although we are planning to present new models at bauma," says Bothe.