New agricultural line impresses visitors – strong partnerships and lots of attention
With a strong presence at Agritechnica 2025, Atlas Weyhausen has impressively strengthened its position in the agricultural market with the Weycor Agrarline wheel loaders. In Hall 6, the manufacturer presented the new wheel loaders from the Weycor Agrarline – represented by: 3XX, AR400, AR480 T, AR530, and the AR680 Black Edition – and received excellent feedback, high visitor numbers, and intensive technical discussions throughout the trade fair.
Agritechnica 2025 attracted a total of over 450,000 visitors from more than 140 countries – and the Weycor stand was a popular destination in Hall 6. Trade visitors from the agricultural sector, contractors, and dealers showed great interest in the newly developed Agrarline wheel loaders and the technical advances in terms of efficiency, performance, and practicality.
Strong product launches: Five Agrarline wheel loaders in focus
Weycor presented the following models in Hanover:
- The 3XX Agrarline, available from 2026, is a compact, maneuverable farm and stable wheel loader with a service weight of around 2.7–3.4 tons and tipping loads of around 1,400–2,500 kg, depending on the configuration. The short design and sensitive hydraulics make the new Weycor 3XX Agrarline ideal for narrow barn aisles and daily farm work.
- AR400 Agrarline – A versatile all-rounder that impresses with a service weight of 4.5 tons and tipping loads of 2,200-3,200 kg – ideal for a wide range of applications with a compact design. With its low entry, comfortable cab, and excellent price-performance ratio, it is the perfect all-round wheel loader for farmers who are looking for precision and maneuverability in their everyday work.
- AR480 T Agrarline – Telescopic wheel loader with a lift height of up to 4.85 m, an operating weight of around 6 tons, and tipping loads of 3,300–4,000 kg in telescopic mode. It is the ideal solution for stacking bales, high reach, and versatile agricultural work.
- AR530 Agrarline – with 109 hp, double tipping cylinders, reinforced axles, a service weight of around 7 tons, and tipping loads of around 4,100–5,600 kg, it offers robust performance for tough continuous use – especially in silos and with heavy loads.
- AR680 Black Edition – 218 hp, approx. 16 tons operating weight, tipping loads of 7,000–11,000 kg, and exclusive features in a high-quality Black Edition finish. It is the powerful flagship for businesses that demand maximum performance and a strong presence.
The response was overwhelmingly positive: the AR680 Black Edition in particular attracted a great deal of attention and became the photographic highlight at the stand. The 3XX Agrarline (which will also be available as an electric version from mid/late 2026), representing Weycor's new 3 series, also aroused a great deal of interest and generated a large number of customer enquiries.
Agribusiness Days: Expanding and intensifying business relationships
Weycor used the Agribusiness Days trade fair as an opportunity to strengthen existing partnerships and establish new contacts. For Atlas Weyhausen, Agritechnica 2025 was all about the new Weycor agricultural line, strengthening the brand, and acquiring strong trading partners for the distribution of the new agricultural line wheel loaders in the agricultural sector.
Discussions with dealers and international prospects clearly showed that the Agrarline meets the current requirements of the agricultural sector. Many visitors particularly emphasized the robust and high-quality construction, the consistently good image, the intuitive operation, and the consistent focus on agriculture.
Influencer visit: Keno Veith, test driver of the AR680 Black Edition, reported live on his experience with the giant in special paintwork.
On Friday and Saturday, Keno Veith – "De Schwatten Ostfreesjung" – known from social media, was a special guest at the Weycor booth.
Highlights of his visit:
- Meet & Greet and autograph session with fans
- Presentation and discussion of his AR 680 Black Edition field test
- Joint Tech Talk on the AR680 Black Edition
- Distribution & sale of branded Weycor Agrarline buckets and a limited edition Agrarline merchandise special edition
Keno Veith's appearance generated high social media reach and brought additional visitors to the booth.
Strong presence, strong brand
Agritechnica 2025 was an important milestone for Weycor. The visibility of the brand, feedback from the field, and concrete inquiries confirm that Agrarline is on the right track. With its expanded portfolio and close cooperation with dealers and users, Weycor considers itself well positioned for the coming years and its goal of strengthening the dealer network for Weycor Agrarline with strong partners.